1. About this policy
This Privacy Policy explains how Soundtrace, Inc. ("Soundtrace," "we," "us") collects and uses personal information through our website at soundtrace.com and related marketing pages (the "Site"). It also covers our sales and marketing communications and inquiries you send us.
This policy does not cover the Soundtrace platform, audiometric testing, noise monitoring, or any health or test data we process for our customers. We process that information on behalf of our customers under their agreements with us, including our Data Processing Agreement and, where applicable, a Business Associate Agreement. If you were tested through your employer, contact your employer about how your information is handled. Your employer can also send requests to us.
2. Information we collect
Information you give us. When you fill out a form, request a quote or demo, sign up for content, or contact us, we may collect your name, business email, phone number, company, job title, location, and the content of your message. If you talk with our team, we may record calls and video meetings and take notes, which can include AI-generated transcripts. We will tell you when a call is recorded where the law requires it.
Information collected automatically. When you visit the Site, we and our providers collect:
- Device and browser details: IP address, browser type, operating system, device identifiers, and language
- Usage data: pages viewed, links clicked, time on page, referring page, and the order of pages you visit
- Campaign data: UTM parameters and advertising click IDs from links you used to reach the Site
- Experiment data: which version of a page, pricing display, or quote tool you saw when we run A/B tests
- Performance data: page load times and similar technical measurements
- Approximate location, inferred from your IP address
Information from other sources. We receive business contact and company information from data enrichment and visitor identification providers, advertising platforms, lead generation providers, event partners, and public sources such as LinkedIn. We may combine it with information we already hold.
3. Cookies, analytics, and visitor identification
We use cookies, pixels, scripts, and similar technologies on the Site. A tag manager loads some of them. The main providers are:
| Provider | What it does |
|---|---|
| Unify | Tracks Site activity and identifies the companies, and in some cases the business contacts, behind visits by matching IP address, cookies, and device data against third-party business data. We use this for sales and marketing outreach. |
| Google Analytics 4 | Measures page views, Site usage, interactions, and campaign performance. Google's practices |
| Google Tag Manager | Loads and manages other tags on the Site. |
| Vercel Web Analytics | Measures Site traffic and interactions. |
| Vercel Speed Insights | Measures Site performance. |
| Soundtrace first-party tracking | Stores campaign parameters, ad click IDs, page history, and A/B test assignments so we can attribute inquiries and improve the Site. |
If we identify you as a business contact through these tools, we may add you to our CRM and contact you about Soundtrace. You can opt out of these messages at any time (Section 6).
Most browsers let you block or delete cookies. Blocking them may affect how the Site works. You can opt out of Google Analytics with the Google Analytics opt-out add-on.
4. How we use information
- Respond to inquiries, quote requests, and demo requests
- Send marketing emails, texts, and sales outreach about Soundtrace products and services
- Measure and attribute marketing campaigns, including ads on third-party sites
- Run A/B tests and improve the Site, our content, and our pricing and quote tools
- Monitor Site performance and keep it secure, including preventing fraud and abuse
- Comply with the law and protect our rights
- Any other purpose we describe when we collect the information, or with your consent
We do not use Site data to make decisions that have legal or similarly significant effects on you.
5. How we share information
We do not sell personal information for money. We share it with:
- Service providers that host the Site, run analytics, manage our CRM and email, identify and enrich business contacts, and support sales and marketing. They may only use it to provide services to us, except where their own terms allow otherwise (for example, Unify and Google may use data to improve their services).
- Advertising platforms such as Google, LinkedIn, and Meta, to measure campaigns and show ads.
- Professional advisors such as lawyers and accountants.
- Authorities and other parties when required by law, or to protect the rights, property, or safety of Soundtrace, our users, or others.
- A buyer or successor in a merger, acquisition, financing, or sale of assets.
- Our affiliates, and others with your consent.
We may also share information that has been de-identified or aggregated so it no longer identifies you.
Text messages. If you opt in to texts from us, we will not share your mobile number or SMS consent with third parties for their marketing. Message and data rates may apply. Reply STOP to opt out or HELP for help.
6. Your choices and privacy rights
Marketing emails. Use the unsubscribe link in any email, or write to support@soundtrace.com. We may still send you non-marketing messages, such as replies to your requests.
Targeted advertising and visitor identification. Some of our analytics and advertising may count as "selling" or "sharing" personal information, or as "targeted advertising," under certain US state laws. To opt out, email support@soundtrace.com with the subject line "Do Not Sell or Share." You can also use the Digital Advertising Alliance's tools.
State privacy rights. Depending on where you live, you may have the right to access, correct, delete, or get a copy of your personal information. You may also be able to opt out of targeted advertising and sales, and to appeal a decision we make about your request. To make a request, email support@soundtrace.com. We will verify your request before acting on it. You can use an authorized agent, and we will not discriminate against you for using these rights. If we deny your request, you can appeal by replying to our decision.
7. Retention
We keep personal information only as long as we need it for the purposes above, unless the law requires a longer period. We delete or de-identify sales and marketing records when we no longer need them, generally within three years of our last interaction with you.
8. Security
We use administrative, technical, and physical safeguards to protect personal information. Our security program is independently audited under SOC 2 Type II. Learn more in our Trust Center. No system is completely secure.
9. Children
The Site is for businesses and is not directed to children under 16. We do not knowingly collect their personal information. If you believe we have, contact us and we will delete it.
10. International visitors
Soundtrace is based in the United States, and we process Site information here. US privacy laws may differ from those where you live.
11. Changes
We will post updates here and change the "Last updated" date. If we make material changes, we will give additional notice, such as a banner on the Site.
12. Contact us
Soundtrace, Inc.10084 E. Kemper Rd.
Loveland, OH 45140